Driftygal

CV

Summary

I’m a copywriter with professional experience in creative project management, crafting compelling brand narratives, writing for websites, scripts, and print material, and creating digital content for blogs, student resources, and social media. During my career, I’ve delivered 2,500+ engaging content assets for national and international companies and organizations, including New York Film Academy (NYFA), Fork Farms, Digital Momentum, Lean Labs, Method Savvy, The Queensboro Shirt Company, Empire Covers, and Fort Bragg Federal Credit Union. I’m passionate about websites, travel, the digital humanities, and Ukrainian food.

Software & Platforms

  • WordPress (10+ Years)
  • SEMrush (10+ Years)
  • G Suite (10+ Years)
  • Wrike, Asana (5+ Years)
  • HubSpot (5+ Years)
  • Google Analytics (10+ Years)
  • Final Cut Pro / iMovie (5+ Years)

Professional Experience

NYU/Long Island University, MA/MSLIS Food Studies and Library Science Student
Fall 2023 – Present

  • The current Editor of FSGS Bite Publication at NYU, responsible for collecting, editing, and publishing original stories from NYU Food Studies graduate students.
  • Course Assistant for Food and Identity undergraduate course in Spring 2023.
  • Intern/Creator at NYU Bobst, Spring 2023.
  • Chosen as a Fall 2023 Gardiner Foundation Fellow for Long Island University, digitizing materials and updating metadata for organizations such as The Whaling Museum and The Vanderbilt Museum.
  • Chosen as the 2024/2025 Junior Fellow at the Carl Safina Center.
  • Recipient of the Reilley Professional Achievement Scholarship.
  • Recipient of the Steinhardt Graduate Scholarship.


New York Film Academy, New York, NY/Remote, SEO Copywriter & Content Strategist
November 2019 – Present

  • Managed the rewriting and optimization of 1,000+ website pages for NYFA.edu, leading content development from brainstorming to production, including website content discovery sessions with key stakeholders, managing the editing and approval processes, optimizing for SEO, implementing UX best practices, and uploading content via WordPress. 
  • Manages editorial calendar for NYFA blog and student resource section, working closely with freelancers and NYFA staff to create new content, track the performance of existing content, and make optimizations for improved performance. Edits all student resources and blog posts for the NYFA brand, optimizing for SEO best practices.
  • Conducts industry research and identifies new opportunities for organic growth, such as the high demand for online workshops during the pandemic.
  • Uploading and publishing all website content via WordPress.
  • Manages and supervises contractors to complete new large-scale website content projects, such as expanding NYFA’s online workshop programs.
  • Makes urgent website updates, using knowledge of HTML and CSS to fix broken links, edit text and formatting, swap out images, and more.
  • Uses tools like SEMrush, MOZ, Google Search Console, Google Trends, and Google Analytics to conduct search engine optimization, identifying opportunities to update existing website content and create new assets.
  • Writes marketing flyers, print materials, email marketing, press releases, articles, and other digital and traditional marketing content, implementing the brand voice and AP Style standards across all materials.

Lean Labs, Remote, Inbound Writer
November 2017 – November 2019

  • Managed HubSpot website projects from strategy to content creation to development to launch, using custom website strategy and customer research processes. 
  • Developed and executed inbound marketing strategies for B2Bs and startups, using tools like SEMrush to conduct SEO research and running buyer journey workshops.  
  • Wrote 120+ long-form articles for Lean Labs about website content creation, HubSpot, and Inbound Marketing, as well as 50+ articles on behalf of clients. Produced eight articles per week at 1,200-1,500 words per piece.
  • Oversaw the engagement and success of strategies using HubSpot reporting, Google Analytics, and HubSpot SEO.
  • Managed and attributed time to client projects to reflect contracts and budgets and prevent scope creep.

Driftyland / Driftygal, Remote, Editor & Freelance Writer
July 2016 – Present

  • Freelances for brands such as Lean Labs and Digital Momentum to create content about inbound marketing and HubSpot, as well as content on behalf of their clients.
  • Freelances with brands and organizations on content and/or operations while managing my travel and personal brands, Driftyland and Driftygal.
  • Manages a series of original brands (Driftyland, Driftygal, Ukraine Abroad) with a small team of freelance writers using Slack, UpWork, Trello, and WordPress.
  • Created and produced 50+ podcast episodes for the original series, The Driftyland Podcast.
  • Photographed The Bejing Dance Theater’s Wilmington production of Hamlet on behalf of Encore Magazine and photos for use on Sandra For Queens congressional campaign.

Huify, Wilmington, NC – Project Manager
October 2016 – September 2017

  • Managed inbound marketing projects for B2B and SaaS clients using HubSpot, Zoom, Slack, and Trello. Developed timelines and assigned tasks, aligning project plans with contracts and budgets and allocating team time and effort using Wrike. 
  • Worked closely with outsourcers to execute aggressive editorial calendars using Trello and HubSpot.
  • Leveraged HubSpot and Google Analytics to create marketing reports and track campaign performance.
  • Managed creating digital assets to support inbound and paid media campaigns using HubSpot, AdWords, and Capterra.

Method Savvy, Durham, NC – Project Manager
June 2014 – July 2016

  • Built project plans, timelines, tasks, and Gantt charts, aligned them with budgets, and allocated team time and effort using Wrike. 
  • Managed WordPress website projects through strategy, content, implementation, development, and launch. 
  • Managed digital marketing and PPC campaigns for B2B, B2C, and startup clients using AdWords and Google Analytics.
  • Managed the creation of landing pages and email workflows using Marketo, HubSpot, and Pardot.
  • Managed the project RFP process and worked with vendors on several direct mail and packaging initiatives.

Education

New York University, New York, NY – MA in Food Studies / MSLIS in Library Science
Fall 2023 – Current

New York Film Academy, New York, NY – 15-Week Online Documentary Filmmaking Certificate
Fall 2021 – Winter 2022

Sackett Street Writing Workshop, Brooklyn, NY – 6-Week Nonfiction Writing Workshop
Summer 2019

Temple University, Philadelphia, PA – Bachelor of Arts in Film & Media Arts
Fall 2007 – Spring 2010 

Graduate and Volunteer Work

Hillingdon Food Stories, London, England/Remote – Website and Content Manager
Fall 2022 – Fall 2023
Managed the website and content creation process for a graduate project and community exhibition from SOAS University in London. Developed and published blog and social media channel content.

‘Enter Stage Write: Stories to Enjoy While We Wait in the Wings’  – Contributor
Fall 2020
Contributed personal essay about a night in Paris to a book and audiobook composed of short stories. The project was established to raise funds for local theaters in coastal North Carolina during COVID. The book is published and is for sale on Amazon with an audiobook.

Do More Good Conference, Grand Rapids, MI – Conference Speaker
Fall 2019
Selected to be a guest speaker at the Do More Good Conference in Grand Rapids. The session was voted as one of the favorites of the conference.